A leader in its field, New York Lottery run ads across Meta platforms to drive new players to their draws and games and continue to build awareness of the work they do funding public education. As expected, their ads receive a lot of engagement which their team struggled to stay on top of alongside all their other weekly activities. They wanted a simple way to understand whether the ads were hitting targets, track how much had been spent and build a clear picture of user engagement. Their team didn’t feel like they were getting this kind of clarity through the Meta Ads management dashboard, with different tabs, tables and tools. Instead, they found they were wasting time continuously searching for the same metrics each week.