Hurree to Showcase AI Innovation at Web Summit Lisbon
30 Sept 2025
Hurree is set to represent Northern Ireland at Web Summit Lisbon 2025, the world’s largest technology conference.
The company’s founder and CEO, Aaron Gibson, will deliver a masterclass on 11 November at 3:30 PMalongside Dan Bennett, Global Lead of Behavioural Science at Ogilvy Consulting UK. Their session, titled “From Insight to Action: How AI Analytics and Behavioural Science Drive Smarter Decision-Making”, will explore how AI and behavioural science can work together to drive better business outcomes.
Hurree has quickly become one of Northern Ireland’s most promising technology companies, developing an AI-native platform that allows businesses to “have a conversation with their data.” The platform helps teams move beyond static dashboards to actionable insights, bridging the gap between human decision-making and automated intelligence.
At Web Summit, Gibson and Bennett will highlight where AI can add real value, why many initiatives fail, and how organisations can build efficiency without replacing people.
“Web Summit is an opportunity to showcase the innovation coming out of Belfast. Hurree was founded to make data more accessible and actionable, and we’re proud to represent Northern Ireland on a truly global stage that brings together the world’s top minds in technology and business.” – Aaron Gibson, CEO of Hurree
Web Summit Lisbon attracts more than 70,000 delegates annually, including business leaders, policymakers, investors, and media. Hurree’s participation underlines Northern Ireland’s growing reputation as a hub for AI and data-driven innovation.
About Hurree:
Hurree is an AI-powered analytics platform designed to simplify data for every business. Its flagship innovation, Riva, a built-in AI assistant, transforms raw data into instant clarity. Instead of spending hours in spreadsheets or juggling multiple dashboards, teams can connect their most used tools and let Riva do the heavy lifting.
Founded in Belfast, Hurree is redefining how companies interact with data, enabling smarter, faster decisions.
