Although most businesses will have a dedicated customer success team, many other departments will play a role in customer satisfaction, and therefore will be gathering a wealth of useful data. This is why these dashboards have become so crucial in customer success. In utilising a customer success dashboard, businesses are creating one simple snapshot of their customers with metrics effortlessly gathered from an array of tools and departments.

Although this is incredibly useful for strategic planning, customer success dashboards also surface any potential issues and help answer questions within

a business that may otherwise be overlooked. For example; Is there a high customer churn rate? Are support tickets being responded to efficiently? Are customers opening emails and engaging with onboarding material? These types of metrics can often result in data silos within individual departments. However, a customer success dashboard will help unify this information and display it in a straightforward, visual format.