2027 Marketing
Predictions.
Boom, Bust or
Backlash?
2027 Marketing
Predictions.
Boom, Bust or
Backlash?
Get the Report
Why download this guide?
See exactly where the industry splits on AI, and why the loudest prediction for 2027 is not the most common one.
Get the one thing almost everyone agreed on, even the people who agreed on nothing else.
Find out what the results mean for your team, whether you run marketing in-house, own an agency, or lead a small company.
What the report found
We asked more than 200 marketers, agencies, and founders one question at MAD//Fest 2026: what is your prediction for 2027? The answers split three ways, and the three contradict each other.
AI appears in nearly half of all answers, but the field cannot agree on what it means.
Some expect AI to take over. Others expect the hype to collapse. A third group predicts a human and offline reaction built on trust and authenticity.
The skeptics and the backlash camp together outnumber the optimists. The loudest prediction is not the most common one.
One point held across the disagreement: marketers are shifting how they judge their work, away from vanity metrics and toward outcomes and first-party data.
Why download the guide
Original, first-party research: Over 200 responses collected in person at MAD//Fest 2026, with substantive predictions analyzed. Inside you get:
The full three-way split on AI, and the four camps within it
The authenticity and offline counter-current gaining ground
How the outlook shifts by job function and industry
What each finding means for how you plan next year
Complete the form above and get your copy.
What the report found
We asked more than 200 marketers, agencies, and founders one question at MAD//Fest 2026: what is your prediction for 2027? The answers split three ways, and the three contradict each other.
AI appears in nearly half of all answers, but the field cannot agree on what it means.
Some expect AI to take over. Others expect the hype to collapse. A third group predicts a human and offline reaction built on trust and authenticity.
The skeptics and the backlash camp together outnumber the optimists. The loudest prediction is not the most common one.
One point held across the disagreement: marketers are shifting how they judge their work, away from vanity metrics and toward outcomes and first-party data.
What the report found
We asked more than 200 marketers, agencies, and founders one question at MAD//Fest 2026: what is your prediction for 2027? The answers split three ways, and the three contradict each other.
AI appears in nearly half of all answers, but the field cannot agree on what it means.
Some expect AI to take over. Others expect the hype to collapse. A third group predicts a human and offline reaction built on trust and authenticity.
The skeptics and the backlash camp together outnumber the optimists. The loudest prediction is not the most common one.
One point held across the disagreement: marketers are shifting how they judge their work, away from vanity metrics and toward outcomes and first-party data.
Why download the guide
Original, first-party research: Over 200 responses collected in person at MAD//Fest 2026, with substantive predictions analyzed. Inside you get:
The full three-way split on AI, and the four camps within it
The authenticity and offline counter-current gaining ground
How the outlook shifts by job function and industry
What each finding means for how you plan next year
Complete the form above and get your copy.
Why download the guide
Original, first-party research: Over 200 responses collected in person at MAD//Fest 2026, with substantive predictions analyzed. Inside you get:
The full three-way split on AI, and the four camps within it
The authenticity and offline counter-current gaining ground
How the outlook shifts by job function and industry
What each finding means for how you plan next year
Complete the form above and get your copy.
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Your AI-powered command centre awaits
Product
Solutions
© 2026 Hurree, Inc. All rights reserved. All trademarks, logos, and brand names are the property of their respective owners. Terms of Service / Privacy Policy / Cookie Policy
Your AI-powered command centre awaits
Product
Resources
© 2026 Hurree, Inc. All rights reserved. All trademarks, logos, and brand names are the property of their respective owners. Terms of Service / Privacy Policy / Cookie Policy