Q2 at Hurree: Smarter Pricing, Global Reach, and Sharper Insights

This quarter has been about making Hurree work harder for every team that relies on it, from the way it's priced to the way it's used around the world.

A Letter from Hurree's CEO

This quarter, we've focused on removing barriers, whether that's cost, language, or visibility into what your team is working on together.

We rebuilt our pricing to be simpler and far more scalable, giving every customer unlimited Users, Connectors, and Dashboards, along with full access to features that were previously locked behind higher tiers. We also made Hurree more accessible to teams around the world with Dashboard translation in seven languages, and we've sharpened Riva AI so it can summarize the custom metrics that matter most to your business, not just the standard ones.

Alongside the product work, we've been out meeting customers and partners at events in London and across Northern Ireland, with more on the horizon as we head toward MAD//Fest London.

Thank you for continuing to build with us. There's a lot more still to come this year.

Aaron Gibson

CEO, Hurree

Events

This quarter, we've continued building relationships across the industry, with more in-person moments planned heading into summer.

We hosted a roundtable in London with behavioural science and advertising Rory Sutherland, bringing agency leaders together for a candid conversation about how behavioural science and AI-driven reporting intersect and what that means for teams looking to get more value from their data. It was a chance to dig into the questions agencies are wrestling with right now: how to turn reporting into genuine insight, and where human judgement still matters most in an increasingly AI-powered landscape.

We also returned to TechTides in Belfast this June, where two of our own, Melissa Hugel, VP of Marketing, and Niamh McGlade, VP of Experience, joined a panel alongside to talk Marketing and AI. Across four different perspectives, one belief came through clearly: AI is here to help, not to replace. It's a view we hold firmly as a people-first company, and it was great to see it shared so widely across the industry. Keep an eye on our channels - the full panel video is on its way.

Looking ahead, the Hurree team will be at MAD//Fest London from 7th-9th July at the Old Truman Brewery. Don't miss our CEO Aaron Gibson in conversation with Elfried Samba, Co-Founder and CEO of Butterfly Effect, for The Future of Marketing: AI, Innovation and What Actually Matters in 2027 - a fireside chat cutting through the AI hype on the AI+ Innovation stage, Wednesday 8 July at 4:45 pm. If you're attending, come find us; we'd love to say hello.

Awards and Recognition

It's been a busy quarter on the awards front, and there's plenty to celebrate.

Hurree has been shortlisted as AI-Powered Reporting Platform of the Year in the UK 2026 by CIO Review Europe, and in the Best Agency Software Vendor category at the National Digital Awards - recognition of the work going into making Hurree the reporting platform of choice for agencies and teams alike.

We also earned 21 badges across 31 reports in the Summer 2026 G2 rankings, including recognition in the Best Business Intelligence Software Products and Best Marketing Analytics Software Companies categories. These rankings are based on real customer feedback, reflecting the value Hurree continues to deliver.

We're just as proud of the recognition our workplace has received. Against some tough competition, Hurree secured 3rd place for Best Career Progression and ranked in the top 10 companies for Best Work-Life Balance, alongside nominations across eight further categories, from Best Workplace Culture and Best Employee Wellbeing to Most Inclusive Company and Most Loved Company at the Flexa Awards. As a people-first company, that recognition means a lot.

And we're not done yet; more results are on the way later this year, so watch this space.

What's New in Hurree

It's been one of our busiest product quarters yet, with updates that touch pricing, accessibility, collaboration, and AI.

Introducing Riva Vision

We've just launched Riva Vision, the newest addition to Hurree Labs. Upload a PDF, an image, or raw text, and Riva transforms it into a visual, shareable Dashboard in under a minute. No technical skill needed. No setup. No waiting. Your data is ready; now your report is too.

Riva Vision joins the Hurree Labs toolkit, our experimental suite putting Riva's AI to work on the reporting jobs that eat into your week, with more tools on the way. And it's just a taste of what happens when that logic applies to every data source in your business, connected and updated automatically - that's Hurree.

Try Riva Vision free at lab.hurree.co. No account needed to start.

Simpler, more scalable pricing

We've completely refreshed Hurree's pricing model. Every plan now includes unlimited Users, Connectors, and Dashboards, with pricing based only on the number of Widgets you use.

We've also removed feature limitations across every plan. That means Riva AI insights, forecasting tools, Dashboard sharing, Collaboration features, smart Widgets, and Connectors are now available to every customer from day one, regardless of your plan.

Dashboard translation in seven languages

Hurree Dashboards can now be translated into French, Spanish, German, Dutch, Portuguese, Hindi, and Mandarin. This makes shared reporting easier to understand for international teams, regional offices, and stakeholders who prefer working in their own language, without relying on browser translation tools.

Comment counts on Widgets

Widgets that contain comments now display a visible icon with the total comment count, making it easy to see where conversations are happening across your Dashboard at a glance. To read and reply, just open the Widget; the icon simply shows you where to look, so you don't have to click through every Widget to find the discussion.

Smarter Riva AI Summaries

Calculated Widgets, where many teams track custom KPIs like ROAS, CPA, or margin percentages, are now included in AI Dashboard and Widget Summaries. Riva can now summarize the metrics that matter most to your business, not just standard platform data.

We've also enhanced Forecasting to show Mid, Low, and High Forecast ranges, giving teams a clearer view of possible outcomes for planning revenue, leads, campaigns, and budgets.

New Connectors and Datapoints

We've added new Connectors, Mailjet and SEMrush, along with new Datapoints across HubSpot, Google Analytics, Mailchimp, Teamwork, and X, giving teams more ways to centralize reporting and build the Dashboards they need.

Looking Ahead

From a complete pricing overhaul to smarter AI summaries and global accessibility, this quarter reflects a clear focus: making Hurree more valuable and more usable for every team, wherever they are. Thank you for being part of that progress.

Stay tuned for more updates, and as always, keep turning your data into action.