Q3 at Hurree: Real Conversations and More Flexible Reporting

As we look back on Q3, we're reflecting on the conversations that help shape Hurree and the product improvements that give teams more flexibility in how they build and share reports.

A Letter from Hurree's CEO

This quarter, we've focused on listening closely and making reporting work better for the way teams operate. From conversations with marketers at MAD//Fest in London to a dashboard-building evening with customers and local attendees in Belfast, we were reminded that the best ideas start with understanding the real work behind the numbers.

We've also introduced practical ways to reuse dashboards, control what appears in shared reports, and bring spreadsheet data into Hurree. Each update is about giving teams more control, with less repetitive work.

Thank you for being part of our journey and for continuing to share what matters to you.

Aaron Gibson

CEO, Hurree

Events and Community

This quarter, we've continued building relationships across the industry, with more in-person moments planned heading into summer.

In July, we spent three days at MAD//Fest London, meeting marketers and agency teams at Brick Lane Beach. On the AI & Innovation stage, our CEO Aaron Gibson joined Elfried Samba, Co-Founder and CEO of Butterfly Effect, for a fireside chat: “The Future of Marketing: AI, Innovation and What Actually Matters in 2027.”

The conversation brought together two perspectives on the future of marketing and landed on a shared idea: trust is the ultimate edge. Whether it's data teams can rely on, or a community built through genuine connection, lasting value comes from substance, not hype.

On 23rd September, we hosted “Build your Dashboard in an evening, get hours back every week” at the Bullitt Hotel in Belfast, as part of Belfast Tech Week. The evening brought customers and local attendees together to explore Hurree, discuss their reporting workflows, and share practical product feedback with our team. Those conversations help us understand where teams find value and where the experience can work harder for them.

Awards and Recognition

Hurree was shortlisted for Tech Company of the Year at the NI Tech Awards. We're proud to see the team's work recognised alongside Northern Ireland's technology community.

We're also proud to share that Riva, our AI assistant, is a finalist for Standout AI Software Solution at the 2026 Global Digital Excellence Awards. Riva reads across your connected data, spots what changed, and tells you why in plain English.

What's New in Hurree

This quarter's product improvements focus on more flexible dashboards and less repetitive setup.

Save and reuse custom Dashboard Templates

You can now save a Dashboard as a custom Template, add a name and description, and reuse it as a starting point for future reports. Filter Templates by Connector to find the right fit faster, and preview them using their Widgets before you build.

Choose what appears in shared Dashboards

Hidden Widgets and Sections let you keep internal details out of view for dashboard viewers and Snapshots, while keeping them available to your team. When creating a Snapshot, you can choose whether hidden content should be included.

Connect Excel files stored in OneDrive

Bring spreadsheet data into Hurree by connecting Excel files stored in OneDrive. This gives teams another way to build Dashboards from the data they already use, without repeatedly exporting and re-uploading files.

Looking Ahead

From honest conversations with customers to more flexible ways to build and share Dashboards, Q3 has been about making Hurree more useful in the day-to-day. Thank you for being part of that progress. We'll keep listening, learning, and building with you.

This November, Niamh McGlade, our VP of Experience, will speak on “The Exchange” panel at the Big Marketing Meet Up in Belfast, exploring brand measurement, user experience, adoption, and engagement.

We'll also be attending Web Summit in Lisbon this November - if you're heading along, we'd love to see you there!

Stay tuned for more updates, and as always, keep turning your data into action.