Ivyhill Digital is a full-service digital marketing agency based in Northern Ireland, helping brands grow online through data-driven strategies and creative campaigns. The team uses the latest tools to turn insights into action, optimizing campaigns and tracking performance to maximize impact.
We spoke with Johanne Jefferson, Founder and Marketing Manager. Johanne leads strategy, client campaigns, content, paid media, social activity, and analytics, ensuring all efforts deliver measurable results.
What problems were they trying to solve?
With clients across marketing, tourism, retail, cybersecurity, culture, and Medicare, Ivyhill was constantly chasing results, juggling multiple tools, and spending hours on manual reporting as its customer base grew.
Juggling a wide range of customers with different needs
Each of Ivyhill's clients has a unique set of KPIs and preferred tools, which meant the team was spending hours managing complex data across spreadsheets and third-party platforms. They needed to track campaigns internally for decision-making while also presenting the information in a clear, client-friendly format
Time-consuming feedback loops
With the range of marketing services Ivyhill provides, tracking KPIs for each client was becoming unmanageable. With clients requesting weekly, monthly, or quarterly reports, Johanne said her team spent hours compiling the information to ensure clients could see their progress.
“We wanted to keep clients in the loop regularly with how campaigns were performing. We knew being able to see actual results gave them confidence in the work”.
Johanne knew this level of reporting was fundamental to Ivyhill's service, but doing it manually was wasting valuable time, so the search began for a simpler way to update clients and monitor campaigns more efficiently.
How Hurree solved these problems.
In just over a year, Ivyhill has seen a complete transformation in how they track campaigns and communicate with clients using Hurree.
Johanne estimates they have saved 1 to 2 hours per week by setting up rolling Dashboards that automatically keep data up to date and allow them to share insights with a single click.
Limitless, simple Dashboards
Hurree enables Ivyhill Digital to create custom Dashboards for each client and campaign, keeping data organized in one place. With all tools connected, data updates automatically, making it easy to monitor progress, spot trends, and report without switching between platforms or spreadsheets.
Support when they needed it
Johanne highlighted that a key benefit of using Hurree over competitors is the reliable, hands-on support available whenever she needs it.
“Hurree was the first Dashboard tool we tried, so it was nice to have so much support readily available between the Hurree Academy and live chat”.
Although Hurree Dashboards were easy to set up and use for Ivyhill, having the Academy on hand helped them watch simple how-to videos and get guidance on features they weren't as familiar with.
“With other software we use, support can be a nightmare, but with Hurree, everything we needed was just a click away.”
Personalised reports
Part of Ivyhill’s mission is to deliver a personalized experience, tailoring marketing services to each client. With Hurree, they can share clear Snapshots that show progress instantly, track the KPIs clients care about, and send updates at the intervals they choose.
