Modal Forms is a global company operating in over 33 countries, known for its innovative approach to pop-up forms and a flexible, remote-friendly work culture. We spoke with Craig, their Operational Manager, who oversees global operations and team performance, and he discussed the improvements they have seen over the past year of using Hurree.
What problems were they facing before Hurree?
Modal Forms’ rapid growth and global reach made managing their team increasingly complex. With employees spread across 33 countries, tracking performance and ensuring alignment with targets became a time-consuming task.
Flexible working gave them access to top talent and supported staff satisfaction, but it also made it difficult to maintain visibility over all teams and their progress. Managers struggled to monitor what departments were working on and whether weekly, monthly, or quarterly goals were being met.
This lack of oversight affected motivation, particularly for fully remote teams, who often felt disconnected from the company's impact and culture. Keeping teams engaged and inspired while scaling operations was becoming a significant challenge.
Having confidence in their reports
Modal Forms marketing and sales teams juggle multiple projects and external agents, with pop-up forms delivered in an unusually user-friendly way.
“The biggest challenge our sales and marketing team face is translating our USP, trying to highlight what makes us different from the traditional pop-up forms businesses are used to.”
This drives constant “experiments, A/B testing, and new techniques” to find the perfect messaging and marketing that works for them.
“With our marketing, we were struggling to track what was working and what wasn't. Reporting on simple marketing experiments was time-consuming, complicated, and struggled to highlight any real insight.”
Their team was trying to be innovative, but their lack of reporting and visibility was a major hindrance to progress.
How Hurree solved these problems
Modal Forms integrated Hurree into their tech stack a year ago and instantly saw improvements in both motivation and performance. Since integrating Hurree, they estimate they have saved up to 8 hours a week, time previously spent gathering data and on long, unnecessary calls.
Recognize trends in their marketing
Hurree has allowed the Model Forms marketing team to experiment with campaigns and to show them exactly what works and, importantly, what doesn't. In the past, their team was often left in the dark about the success of marketing campaigns. Although they could access analytics, these were often limited and scattered across different tools and websites, making it difficult to get a clear overview.
Now, with Hurree, they've built custom Dashboards that showcase their most valuable metrics across all their tools. In a matter of minutes, they could connect all their accounts to easily pull in all the data they wanted to see. They now have a clear picture of specific campaigns and how they're performing, and can share it instantly with teams across the globe.
With Hurree, Modal Forms can track Google Ads performance in one place, monitoring clicks, conversions, and spend to stay on budget and quickly optimize campaigns.
Motivating sales
To encourage the sales team at Modal Forms, they set up a sales Dashboard in Hurree where they run a lighthearted competition, offering a small token each month to the top performer. This has been the perfect way to keep their remote sales team motivated and their morale high.
“Hurree has made it so simple for us to push our sales department. We have set up ranking boards that connect with HubSpot, so everyone can see where they sit against others within various performance metrics.”
They have been able to track this within Hurree and showcase it to the full sales team with the numbered lists Widget. Their team can track, on a rolling basis, who has been the most productive, who has secured the most deals, and who is going above and beyond to meet targets.
“We love that our sales team can easily monitor daily updates, but also that we can easily share the leaderboard company-wide at the end of the month to announce the winner”.
Effortless teamwork & accountability
With teams around the world, Modal Forms was looking for a way to collaborate and ensure everyone stayed on target. “We have tools for project management and tools for feedback, but Hurree has become vital in ensuring everyone is on target and tracking team progress”.
Although the platform is used across various teams, Craig mentioned that Hurree is especially vital to their management team, which uses the platform to guide their monthly feedback sessions. Managers set core KPIs for each department, and with Hurree, they can see at a glance where teams are performing well and where improvement is needed. This ensures things don't “slip through the cracks” and that they don't become bigger issues that could've been easily avoided.
“Everyone in our company uses Hurree whether at an everyday operational level or for end-of-month reporting. Particularly with a global team, it has been crucial in staying on top of all areas of our business”.
