New York Lottery is the largest and most profitable state lottery in North America, generating billions of dollars annually to support public education in New York State. Established in 1967, the organization offers a wide range of draw games and instant games, video lottery, and more, reaching millions of players each year.
With a strong focus on responsible gaming, innovation, and data-driven marketing, the organization continues to engage players at scale while maximizing funding for public schools.
What problems were they experiencing?
The popularity of the New York Lottery's games created significant reporting challenges. Keeping track of website traffic, ad campaigns, and marketing activity was time-consuming, and the team lacked a clear, consolidated view of performance.
Information overload
As the largest lottery in North America, the New York Lottery manages substantial traffic across players, social audiences, and website visitors. Despite its scale, the internal team is relatively lean, making it essential to maintain control over performance data.
However, data was spread across multiple platforms and manually logged in spreadsheets. This process was time-consuming and made it difficult to quickly surface the most valuable insights.
Ads management
A leader in its field, the New York Lottery runs ads across Meta platforms to drive new players to its draws and games while building awareness of its contributions to public education. With high levels of engagement, the team found it difficult to keep up with performance while also managing their other weekly responsibilities.
They wanted a simple way to see whether ads were hitting targets, track spend, and clearly understand user engagement. The Meta Ads Manager felt fragmented, with multiple tabs and tables, leading to time wasted searching for the same key metrics each week.
How Hurree solved these problems.
Since adding Hurree to their tech stack, New York Lottery has consolidated all its data into a single visual space, saving over three hours each week. The team worked with Hurree to build personalized Dashboards that track their key metrics, pulling data directly from the source. They no longer need to switch between tools or manually update KPIs and spreadsheets.
One source of truth
Instead of switching between tools and spreadsheets, Hurree allowed New York Lottery to centralize key metrics in a single, organized space. With large volumes of data to manage, the team appreciated consolidating information from all their marketing, sales, and management tools into a single system. To address the major challenge of ads, Hurree enabled them to create a dedicated Meta Ads Dashboard that continuously updates and displays only the most relevant metrics.
Data they could trust
By pulling metrics directly from their tools, New York Lottery eliminated concerns about discrepancies or human error. Data updates automatically from the source, allowing the team to report faster without constantly double-checking figures or clarifying with colleagues, ensuring everyone works from the most accurate, up-to-date information.
Unparalleled support
The New York Lottery had never used a tool like Hurree before and was unsure if it would work for them or how steep the learning curve might be. After an onboarding call with Hurree's customer success team, they quickly gained a clear understanding of the system and set up dashboards with all the features they needed.
