Wavey Ice is the UK's original alcoholic ice pop brand, founded in London in 2014. It all began in a home kitchen as a fun idea to make childhood treats more adult-friendly. However, this nostalgic brand quickly exploded, with its ice pops now sold online and in retailers across the UK, and it has also teamed up with some of the industry's coolest brands and major events.
Debs Bourke, Social Media Manager at Wavey Ice, leads the brand's social strategy and execution. She oversees content, campaigns, influencer activity, community management, and reporting, ensuring social supports product launches, partnerships, and continued growth across channels.
What problems were they trying to solve?
As Wavey Ice experienced rapid sales growth and expanded its team, reporting challenges became more apparent.
Complicated traditional spreadsheets
Before adopting modern software, everything from orders to ad performance was tracked in Google Sheets. Reporting and planning became time-consuming, with over 5 hours a week spent pulling data together.
Time consuming social media management
Social media is central to Wavey Ice's marketing across Instagram, Facebook, and TikTok. Weekly analysis was essential, but poor usability and limited visibility meant the team had to constantly switch between platforms to track performance.
“There was never a clear picture; we were spending too much time just trying to find the metrics we cared about from each channel and, even more time, trying to compare this to previous days, weeks, or months. We needed a way to pull all our most valuable social metrics into one visible space with a clear indication of what was working and what wasn't.”
Scattered sales data
Wavey Ice collected a lot of sales data, but quickly identifying the most valuable insights was a challenge. With WooCommerce, the sheer number of reports and metrics was overwhelming, making it time-consuming to find key information.
Confused communication
With a growing remote team across the UK, keeping everyone aligned became more difficult. Wavey Ice needed a simple way to share updates and maintain visibility across departments, preventing data silos.
“Particularly with our teams in sales and production, it was vital that everyone had visibility over inventory and whether there was enough product in stock to meet the growing demand.”
How Hurree solved these issues.
Wavey Ice integrated Hurree into their tech stack, and in just a few weeks, they solved all the issues they had been running into and more, while saving each department lead over 5+ hours in reporting each week.
Simple sales dashboards
WooCommerce still handles Wavey Ice’s sales and transactions, but its reporting capabilities were limited.
Hurree made tracking key metrics like “net sales, total orders, cancelled orders, and total refund value” simple, giving the team “instant visibility” without having to dig through WooCommerce daily.
Regular Snapshot updates
A key challenge for Wavey Ice was sharing reports and key metrics across teams in the UK and with external stakeholders. Hurree solved this with both static and live Dashboards. Team members can now quickly share Dashboard Snapshots, keeping information consistent and up to date.
“We loved the ease of Hurree Snapshots, as consistent reporting and visibility were a real sticking point for us. We now share information quickly and seamlessly without the need for Zip files or WeTransfer.”
Hurree Dashboards have given the team full visibility, helping them spot issues and opportunities immediately. Snapshots are now used both internally and externally, shared with event organizers, brands, and partners without the “mad dash” of manually gathering data before meetings.
One source of social truth
With Hurree, Wavey Ice can select the social metrics that matter and view them on a single Dashboard, using Benchmarks to track performance. Integrations were set up in minutes, creating dedicated, easy-to-use Dashboards for each department that serve as a single source of truth.
Capabilities they never expected
When Wavey Ice started their Hurree free trial, they were searching for a simple reporting tool for their marketing department. However, 3 months on, they have expanded Hurree into all areas of their business, using it to manage sales, marketing, production, and even for presentations.
“We never thought when we first started using Hurree that it would become a vital tool across our entire business, but it has created clarity across all our departments and made the day-to-day operations much more seamless for us. Recently, we have even started encouraging the site managers at our production facility to use Hurree, utilising the manual Widgets and WooCommerce inventory Datapoints for daily updates. This not only has created unity across Wavey Ice but ensures that those at head office are always in the loop with the production sites, which can often be an area at risk of blind spots.”
