Hurree X NY Lotto

Hurree helps New York Lottery have complete visibility over their marketing and understand where they are performing best and how to drive engagement. 

Who are New York Lottery?

New York Lottery is the largest and most profitable lottery in North America with hundreds of thousands of players each week across their in-house draws, instant games, video lottery and more. Their weekly games and draws are run on behalf of the people who live in New York State and help to fund public education spending. In fact, New York Lottery has contributed $3.6 billion in lottery aid for FY21-FY22. 

What Connectors do they use?

What problems were they experiencing?

The popularity of New York Lottery’s games created major challenges for their team. Trying to stay on top of website traffic, ad campaigns and other marketing communications was time-consuming and their team felt they had no clear picture of their data. 

Information Overload

Being the largest lotto in North America, it comes as no surprise that New York Lottery manages a huge level of traffic between its active players, social followers and web visitors. Although a well-recognised brand, New York Lottery has a smaller team in comparison, which means they have to work even harder to keep tight control of their data - ensuring no key insights are overlooked. The team mentioned that their data was spread across different sources and tools which was then logged in spreadsheets. Not only was this a time-consuming and cumbersome process, but it was an even bigger challenge to quickly pull the most valuable information. 

Ads management

A leader in its field, New York Lottery run ads across Meta platforms to drive new players to their draws and games and continue to build awareness of the work they do funding public education. As expected, their ads receive a lot of engagement which their team struggled to stay on top of alongside all their other weekly activities. They wanted a simple way to understand whether the ads were hitting targets, track how much had been spent and build a clear picture of user engagement. Their team didn’t feel like they were getting this kind of clarity through the Meta Ads management dashboard, with different tabs, tables and tools. Instead, they found they were wasting time continuously searching for the same metrics each week.

How Hurree solved these problems.

Since adding Hurree to their Tech Stack, the New York Lottery have been able to consolidate all their data into one visual space, saving them over three hours a week. Their team worked with Hurree to build personalised dashboards that track their most important metrics, pulling data straight from the source. They no longer have to bounce between different tools or manually update their KPIs and lengthy spreadsheets. 

One source of truth

Rather than jumping between different tools and spreadsheets, Hurree allowed New York Lottery to centralise their data by having their key metrics displayed clearly in one space. As mentioned, their team juggles a huge amount of data so when they began using Hurree they loved that they could pull information from all their tools across marketing, sales and management into one single, organised system. Particularly with ads, (which they highlighted as a key challenge) Hurree has allowed them to build one clear Meta ads dashboard that continuously updates and shows their team only the information that is most relevant to them.

Data they could trust

By pulling information directly from their tools, the team at New York Lottery didn’t have to worry about discrepancies in their data. With metrics being pulled in and updated directly from the source, there were no opportunities for human error or misinterpretation. This sped up their reporting massively as they didn’t feel like they had to double and triple check their data or message back and forth with teammates to ensure they were working off the most up-to-date report.

Unparalleled Support

New York Lottery mentioned that they had never used a tool like Hurree before and were hesitant about whether it would work for them and how steep the learning curve would be. However, after an onboarding call with Hurree’s customer success team, their team had a clear understanding of how the system worked and were able to set up their dashboards with everything they needed. 


“Although Hurree is simple, as new users, having support on hand to walk us through connecting our connectors and chat about all the different features available was really invaluable and got us off to a flying start.”

See Hurree in Action
Hurree's software seamlessly integrates with your tools, allowing you to consolidate and visualise the data that matters to you the most, all in one place, without the need for a developer.

© 2024 Hurree, Inc. All rights reserved.


All trademarks, logos, and brand names are the property of their respective owners.

© 2024 Hurree, Inc. All rights reserved.


All trademarks, logos, and brand names are the property of their respective owners.

Terms of Service

© 2024 Hurree, Inc. All rights reserved.


All trademarks, logos, and brand names are the property of their respective owners.

Terms of Service