Hurree 2025 Recap

A Letter from Hurree's CEO

2025 was a landmark year for Hurree. We added 17 new Connectors, all while maintaining 100% uptime and accuracy. Our major feature releases, including Riva Suggests, Predictive Analytics AI, and desktop and mobile apps, made insights faster, smarter, and more actionable for every team.

We also connected with our community at Dublin Tech Week, Web Summit Lisbon, and TechTides, and celebrated recognition on G2 and other awards, proving that our AI-powered reporting tools are making an impact.

Thank you for being part of our journey. Here's to another year of more innovative Dashboards, actionable insights, and meaningful growth in 2026.

Aaron Gibson CEO, Hurree

2025 in stats

How Riva AI became more personal and more proactive this year

This year has been a huge step forward for Riva AI. As more Hurree teams relied on AI summaries, we introduced a number of updates that make Riva more proactive, collaborative, and conversational.

Riva Suggests

Early in the year, we introduced Riva Suggests, our recommendation layer that sits inside both the AI summary interface and the Riva chatbot. Instead of simply reporting what happened, Riva analyzes the data in your Dashboards and highlights practical actions to improve performance. These suggestions are driven by real metrics, from identifying underperforming campaigns to recommending content or channel optimizations based on what is actually working. You can also ask for deeper context directly through Riva Chat, which explains the data behind each suggestion and shares relevant help articles and follow-up prompts to help turn insights into results.

Translate summaries across a global audience

A major milestone this year was the introduction of instant translation. You can now translate AI summaries into more than 150 languages from inside Hurree, enabling teams in different markets to access clear insights with no manual work.

Granular summaries on sections and Widgets

Another popular enhancement was the ability to request summaries at a section or Widget level. This gives you faster context for a specific part of a Dashboard without creating full-page summaries. It has been especially welcomed by larger teams that work across several product lines or regional dashboards.

Riva Chatbot grows with new skills

Across 2025, the Riva chatbot became a go-to place for support and data context. Ratings and voting are now built directly into the chat window, giving us valuable insight into the accuracy and usefulness of responses. Riva can also suggest follow-up questions and link directly to relevant resources, reducing the time spent searching through documentation. The feedback gathered here has already informed several improvements and will continue to influence our roadmap in 2026.

Predictive Analytics arrives in Hurree

One of the most significant steps forward this year was the release of Predictive Analytics on selected Visualizations. Riva now reviews historical data and provides a short-term view of what may happen next based on recent performance patterns. This feature is currently available for single numbers, line charts, and single bar charts, and will extend to additional Visualizations in the year ahead.

A monthly AI round-up in your inbox

To make AI insights even more accessible, we introduced a monthly AI email that brings together key highlights, benchmarking trends, and noteworthy changes across your Dashboards. It arrives at the start of the month and offers a quick Snapshot of what matters most, so teams can stay aligned without checking every Dashboard individually.

Together, these releases made Riva more insightful, more accessible, and more tailored to how real teams communicate. In 2026, we'll keep evolving Riva to be the most helpful AI analyst for your data insights.

Product updates that shaped Hurree in 2025.

Beyond the rapid pace of AI innovation, this year included a wave of platform improvements that focused on clarity, collaboration, and usability. Here are some of the product milestones that made a real difference for customers throughout 2025.

More ways to visualize and present data

We continued to expand our visual options this year, giving teams new ways to communicate performance and add context directly inside their Dashboards.

• Pie charts have been added as a new Visualization, including support for Google Sheets data, label toggles, and preset colour themes.

• Rich text Widgets introduced a simple way to add commentary, images, and guidance beside your charts.

• Visual themes, Widget descriptions, manual Widget icons, and history views for single-number Widgets created a more tailored reporting experience.

Together, these upgrades focused on helping teams surface trends and tell clearer performance stories without exporting data or building external reports.

Clearer progress with Benchmark Indicators

Benchmark Indicators received a significant improvement with a new percentage view that shows how close you are to your targets in real time. This small but powerful visual cue helped teams react faster and understand performance without additional reporting.

Multi Axis Support

One of the most requested features this year was the ability to compare metrics with different scales in a single chart. Multi-axis support delivered precisely that, allowing dual Y axes on supported graphs. It has been beneficial for revenue tracking, traffic comparison, and multi-channel performance views.

Private dashboards made collaborative

Collaboration on private Dashboards became significantly easier with the option to tag and invite teammates directly. Instant notifications help conversations stay in context, rather than spread across multiple tools.

Better visibility with Snapshot Tracking

We introduced Snapshot tracking so you can see exactly who received a Dashboard, how it was sent, and whether it was viewed or still active. Clicking into historical Snapshots lets you review the exact version someone received, giving complete confidence when sharing data externally.

More control on the home screen

The home screen now gives you a clear overview of what matters most. You can view Snapshots that have been shared with you, see recently accessed Dashboards, keep track of pinned Widgets, and check notifications or account limits, all in one place. These improvements make it faster to navigate your data, reduce unnecessary clicks, and help teams stay aligned with less effort.

Productivity upgrades across the platform

Several practical improvements helped teams work quickly day to day.

• One-off Snapshot scheduling for time-specific shares.

• Bulk moving of Widgets between Dashboards.

• Adding Dashboards to favourites for faster access.

• Reordering Dashboards with simple drag and drop.

Hurree on desktop and mobile

To make everyday access even smoother, Hurree can now be installed as a desktop or mobile app. This allows you to jump straight into your Dashboards without relying on browser tabs and stay connected to performance, whether in a meeting or on the move.

New Connectors and expanded integrations.

This year, we expanded Hurree with a range of new Connectors, giving teams access to more data sources, deeper insights, and the ability to build richer Dashboards with less manual work.

Here's the full list of new integrations:

• Ace360 – integrate customer service and engagement metrics to understand user interactions.

• App Figures – track app store performance, including downloads, revenue, and user reviews, helping product managers and mobile marketers spot trends.

• Asana – connect project management data to monitor tasks, progress, and team performance.

• BigCommerce – sync e-commerce data to monitor sales, orders, revenue, and product performance in real time.

• BlueSky – track social media activity directly in Hurree, measuring engagement, followers, and campaign impact.

• ChartMogul – gain subscription insights such as MRR, churn, and customer lifetime value, ideal for SaaS teams.

• Close CRM – pull in sales pipeline and CRM data to track leads, deals, and team activity, helping optimize performance.

• Drip – integrate email marketing metrics, campaign performance, and subscriber engagement for a complete marketing overview.

• FreshBooks – monitor invoices, payments, and financial activity automatically, saving hours of manual reconciliation.

• PayProp – consolidate property management data, including payments, rent collection, and tenant activity.

• Planning Center – connect event and resource planning metrics for seamless operational oversight.

• StackAdapt – analyze advertising campaign performance to understand ROI and optimize spend across channels.

• Threads – track growth metrics from your community platform, helping engagement and community managers measure success over time.

• Typeform – centralize survey and form responses to track feedback and trends in one place.

• Wix – bring website analytics and e-commerce performance directly into Hurree.

These new Connectors make it easier than ever to centralize your data, reduce manual work, and turn insights into action. From marketing to finance, sales to operations, teams now have faster access to the metrics that matter most, all in one place.

Recognition from G2 and beyond.

Hurree had an incredible year on G2, reflecting the trust our users place in us and the impact of our AI-powered reporting tools. Here's a Snapshot of our achievements across 2025 and into early 2026:

G2 Spring 2025 – 13 reports, 8 badges

• High Performer – Small Business (EMEA, Europe, UK)

• High Performer – UK, Europe, EMEA

  Recognised for:

• 🖥️ Data Visualization

• 📈 Business Intelligence

• 🏘️ Small Business

G2 Summer 2025 – 13 reports, 8 badges

• 8 new G2 badges across UK, Europe, and EMEA for Data Visualization and Business Intelligence Software

G2 Fall 2025 – 20 reports, 17 badges

• 17 badges, including 7 brand-new recognitions across Enterprise, Mid-Market, Regional, and Small Business reports

• Expanded recognition in Latin America, EMEA, Europe, and the UK

• Major ranking jumps:

  • +88 in BI Relationship Index (now 3/156)

  • +44 in Data Visualization Relationship Index (now 3/86)

  • +71 in Small-Business BI (now 23/125)

  • +48 in BI Grid (now 42/222)

G2 Winter 2026 – 81 reports, 73 badges

• 81 reports

• 73 badges

• Up from 20 reports and 17 badges in Fall 2025, and 13 reports and 8 badges in Spring 2025

• Recognition includes Best Relationship, Best Usability, High Performer, Leader, Regional Leader, Easiest Setup, Momentum Leader, and Users Love Us

Hurree earned accolades across marketing analytics, analytics platforms, data visualization, predictive analytics, usability, and more, with multiple leader badges and high-performer placements across global regions.

A huge thank you to every user who shared feedback on G2. Your reviews directly contributed to these results.

Other Awards

Flexa Awards

• 9.2/10 Transparency Ranking – Check it out

• Winner: Highest Rated Benefits

• Shortlisted: Most Pet-Friendly & Best Work-Life Balance

National Technology Awards 2025

• Shortlisted in:

  • Best Tech Place to Work

  • Data-Driven Product of the Year

    (Ceremony took place on May 14, 2025)

Global Digital Excellence Awards 2025

• Shortlisted in the Standout Platform, Technology, or Tool category

• Recognises our work in making AI-powered reporting accessible for every team, including the adoption of Riva, our AI assistant delivering Dashboards, Forecasts, Summaries, and recommendations in seconds

Highlights from this year's events.

Dublin Tech Summit

One of the highlights of Q2 for us was attending the Dublin Tech Summit on May 28 and 29. The whole Hurree team loved connecting with so many of you in person and hearing how you’re using data and AI every day.

Key sessions

• Fireside Chat with Alastair Campbell

  Aaron joined Alastair Campbell for a packed session exploring how AI is shaping leadership, trust, and communication in a fast-moving global landscape.

  
  

• Aaron's Keynote: Go Sharpen Your Axe

  Aaron shared a practical framework for building sustainable, people-first teams using Agentic AI, helping remove low-value work and unlock clarity, engagement, and impact.

  
  

• Core Themes

  Anti-hustle productivity, human-AI collaboration, and empowering individuals to thrive in modern SaaS teams.

Why it mattered: Dublin Tech Week reminded us why we do what we do, creating tools that help teams work smarter, not harder.

Web Summit Lisbon

Hurree made a big impression at Web Summit Lisbon, representing the Northern Ireland tech ecosystem on one of the world's biggest stages.

Key sessions

• Masterclass with Dan Bennett

  Aaron and Dan delivered a full-capacity session on blending behavioural science and AI-powered analytics to support smarter, data-driven decision-making.

  
  

• Mentor Hour

  Aaron met with eight early-stage founders to share insights on leadership, resilience, and the realities of growing a startup.

  
  

• SaaSy AF Live Special

  Aaron recorded a live episode with Carl Miller from Demos, exploring how influence and decision-making are evolving in an AI-first world.

Why it mattered: Web Summit reinforced Hurree's role as a practical, human-centered voice in the AI and analytics space.

TechTides

We were thrilled to take part in the first TechTides conference in Derry, celebrating innovation, inclusion, and collaboration in Northern Ireland's tech scene.

Key sessions

• Women in Tech Panel

  Our CTO Niamh Tohill joined Janine Crosbie and Jade Truffitt for a candid discussion on navigating the sector as a woman. Niamh shared her experiences starting as one of just five women in an engineering class of seventy, and the lessons she's learned around advocacy, growth, and choosing supportive environments.

  
  

• Networking and Community

  The panel sparked great conversations around representation, equity, and innovation. Niamh continued the discussion at the Hurree stand, connecting with attendees and future tech leaders.

  
  

• Regional Impact

  TechTides highlighted the strength of Northern Ireland's tech community and the value of giving regional talent a platform alongside global voices.

Why it mattered: The event reminded us of the power of inclusion, collaboration, and visibility in shaping a thriving, innovative tech ecosystem.

Leadership milestones and industry recognition.

LiHT Capital appoints Aaron Gibson as Special Advisor

We are excited to share that LiHT Capital, a London-based investment firm that backs diverse founders and forward-thinking companies, has appointed our CEO, Aaron Gibson, as Special Advisor.

Why this matters for our community:

• Aaron will help shape LiHT Capital's European deep tech and AI investment approach

• His experience as both founder and investor will support LiHT in identifying high-potential companies and in guiding scale-up strategies

• The appointment reflects the growing influence of Hurree and our leadership team in the more expansive applied AI space across Europe

LiHT described Aaron's blend of operational instinct and strategic thinking as a key driver behind the appointment, noting his ability to connect long-term vision with real-world execution.

SOJA Ventures appoints Aaron Gibson as Special Advisor to support European growth

Aaron's focus with SOJA includes:

• Supporting sourcing and due diligence activities across the lower mid-market

• Building stronger relationships with emerging founders

• Advising on structured debt and alternative credit strategies that enable sustainable growth

SOJA's leadership highlighted Aaron's clarity, integrity, and operator mindset as important factors in this appointment.

Together, these roles demonstrate growing trust in Hurree's leadership across influential investment networks in both the United States and Europe, and mark an important milestone in our continued journey as leaders in applied AI and data innovation.

Looking forward to 2026

2026 will be a year of even deeper AI adoption inside Hurree. We are focused on making insights faster to reach, easier to share, and more aligned with the day-to-day decisions teams make. Riva will continue to evolve into an active partner that explains performance, predicts change, and recommends practical next steps in context.

We are also expanding visual and collaboration features so every department can build smarter Dashboards with less time spent preparing data. Expect more automation, more proactive guidance, and new ways to connect Hurree with the tools you already rely on.

Thank you for being part of this journey and for sharing feedback that directly shapes what we build. We cannot wait to show you what is coming next.